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If
you own Luxury Residential, Commercial, and Distressed
Properties that you need to sell...
The auction process is PERFECT for you !
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Have you
been unsuccessful using traditional methods of marketing and
selling your Real Estate ???
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Are you
concerned about the time it could take to continue
marketing traditionally ???
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Have you
seen the increase in the number of properties that are sold
at auction ???
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Did you
know that in an auction, the sellers can set a minimum
selling price ???
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Did you
know that the buyer pays the Auction Commission on
the sale !!!
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The auction process quickly
puts you and a buyer under a firm contract, and the
sale will be close by your Listing agent within 30 days, just
like any other real estate transaction.
Rather than
waiting for a buyer to come along, YOU can set both the price of
the property and the date of the sale. Only the auction process
gives this power to you.
Your first step…
when considering a
property to auction, you should talk with a Listing
Agent who is familiar with the auction process. This agent can
provide you with all the information you need to make your own
decision. Your agent will take your property listing, just like
any other exclusive listing, and then bring in the Commercial
One Team’s “Real Estate @ Auction” experts for review. You’ll
be introduced to our “property review manager”, and since
this agent is not on commission, their only job is to review
your property and provide you with enough information to make
your own decision.
If we all agree your property appears to be a suitable candidate
for the auction process, we will then send our experienced “auction
marketing specialists” to visit the property and learn about
your needs and expectations. We will perform a full market
study and evaluation so we can develop a campaign specifically
designed to market your property. This will come to you in the
form of a proposal, and will include a detailed media plan for
advertising in venues that will maximize the value and provide
you the best results for your property type. The decision is
all yours…
We do all the work…
Once you have approved the plan and signed the Marketing
Agreement, our professionals will begin putting the campaign
into action. You’ll be introduced to our “project manager”,
who will be your single point of contact and serve as a liaison
to our entire team. During the 90 to120 days that we establish
for the pre-auction campaign, brochures, advertisements, web
marketing and other media will saturate the appropriate target
market.
The showing period ... for your property typically
begins 3 -4 weeks before your auction date, and it is your Listing agent, along with your auction project manager, who will
handle the details of the showing. Auctioning is a method of
getting your property under contract to a qualified buyer on a
given date, and during this pre-auction period, we want to
provide all of the information the buyers will need to be able
to finance the property so they can make a buying decision on
the day of the auction. Every visitor to the property is
provided with a property information sheet that has
“Step-By-Step instructions” to the auction process, and their
pre-auction requirements in order become a successful bidder.
The
Sale…
These efforts will culminate with the auction event itself. On
sale day, bidders will begin registering a few hours before the
designated auction time. Our bid assistants will circulate among
the bidders to answer questions before the auctioneer explains
the terms of auction. Before the live auction begins, the
auctioneer will provide an example of the bidding process to
familiarize the audience with bid calling. Once the live auction
takes place and the winning bidder is recognized, your
Listing Agent will meet with you and the successful bidder to
sign a “contingency-free” sales contract and arrange for
closing, which is typically within 30 days. The Commission
on the Auction Sale is paid by the buyers, so the only
commission you pay at closing is that which you agreed to pay
your agent when you listed the property.
You’ve just
sold the property… at or above the your reserve price that you
determined, and on the date that you selected. THIS is how
selling Real Estate should always be !!!
The Team:
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Listing Agent
- Assigns the listing contract to the Commercial One Team
for review.
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Property Review Manager
- Commercial One Team gathers info & determines
feasibility… brings in Auction Company
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Auction Marketing Specialist
- Specialist within the auction group
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Project Manager -
Specialist within the auction group
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Licensed Auctioneer -
performs the sale, and
present the qualified buyer to the listing agent and seller.
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Listing Agent - writes-up “contingent
free” sales contract and works toward closing within
30 days with a qualified & legally committed buyer.
Note: At the auction, the buyer pays the
auction company commission as a "buyers premium" – At the
closing, the Sellers pays the normal Real Estate commission
agreed in the Listing Agreement
Win / Win for everyone !
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