Realty Estate @ Auction Group 
A division of: The Commercial One Team
 

770.475.4100                                       284 South Main Street, Suite 1000 Alpharetta, Ga. 30004                                 Fax 770.475.9989
 

If you own Luxury Residential, Commercial, and Distressed Properties that you need to sell...  
The auction process is PERFECT for you !

 

  1. Have you been unsuccessful using traditional methods of marketing and selling your Real Estate ???
  2. Are you concerned about the time it could take to continue marketing traditionally  ???
  3. Have you seen the increase in the number of properties that are sold at auction ???
  4. Did you know that in an auction, the sellers can set a minimum selling price ???
  5. Did you know that the buyer pays the Auction Commission on the sale !!!
  6. The auction process quickly puts you and a buyer under a firm contract, and the sale will be close by your Listing agent  within 30 days,  just like any other real estate transaction.  

Rather than waiting for a buyer to come along, YOU can set both the price of the property and the date of the sale. Only the auction process gives this power to you.
 

Your first step… when considering a property to auction, you should talk with a  Listing Agent who is familiar with the auction process. This agent can provide you with all the information you need to make your own decision.  Your agent will take your property listing, just like any other exclusive listing, and then bring in the Commercial One Team’s  “Real Estate @ Auction” experts for review.  You’ll be introduced to our “property review manager”, and since this agent is not on commission, their only job is to review your property and provide you with enough information to make your own decision.


If we all agree your property appears to be a suitable candidate for the auction process, we will then send our experienced “auction marketing specialists” to visit the property and learn about your needs and expectations.  We will perform a full market study and evaluation so we can develop a campaign specifically designed to market your property. This will come to you in the form of a proposal, and will include a detailed media plan for advertising in venues that will maximize the value and provide you the best results for your property type.  The decision is all yours…

            We do all the work… Once you have approved the plan and signed the Marketing Agreement, our professionals will begin putting the campaign into action. You’ll be introduced to our “project manager”, who will be your single point of contact and serve as a liaison to our entire team. During the 90 to120 days that we establish for the pre-auction campaign, brochures, advertisements, web marketing and other media will saturate the appropriate target market.


           The showing period ... for your property typically begins 3 -4 weeks before your auction date, and it is your Listing agent, along with your auction project manager, who will handle the details of the showing. Auctioning is a method of getting your property under contract to a qualified buyer on a given date, and during this pre-auction period, we want to provide all of the information the buyers will need to be able to finance the property so they can make a buying decision on the day of the auction. Every visitor to the property is provided with a property information sheet that has “Step-By-Step instructions” to the auction process, and their pre-auction requirements in order become a successful bidder.
       

 

           The Sale…  These efforts will culminate with the auction event itself. On sale day, bidders will begin registering a few hours before the designated auction time. Our bid assistants will circulate among the bidders to answer questions before the auctioneer explains the terms of auction. Before the live auction begins, the auctioneer will provide an example of the bidding process to familiarize the audience with bid calling. Once the live auction takes place and the winning bidder is recognized, your Listing Agent  will meet with you and the successful bidder to sign a “contingency-free” sales contract and arrange for closing, which is typically within 30  days. The Commission on the Auction Sale is paid by the buyers, so the only commission you pay at closing is that which you agreed to pay your agent when you listed the property.

You’ve just sold the property… at or above the your reserve price that you determined, and on the date that you selected. THIS is how selling Real Estate should always be !!!

           The Team:

 

  • Listing Agent  -  Assigns the listing contract to the Commercial One Team for review. 
  • Property Review Manager - Commercial One Team gathers info & determines feasibility…   brings in Auction Company
  • Auction Marketing Specialist - Specialist within the auction group
  • Project Manager - Specialist within the auction group
  • Licensed Auctioneer -  performs the sale, and present the qualified buyer to the listing agent and seller.
  • Listing Agent - writes-up “contingent free” sales contract and works toward closing within 30 days with a qualified & legally committed buyer.

     

Note: At the auction, the buyer pays the auction company commission as a "buyers premium"  –   At the closing, the Sellers pays the normal Real Estate commission agreed in the Listing Agreement
Win / Win for everyone !

 

 

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Real Estate @ Auction Group
A division of: The Commercial One Team

 770-475-4100
289 South Main Street, Suite 1000 - Alpharetta, Ga. 30004